Target customers and marketing strategy Essay Example | Topics and Well Written Essays - 2000 words

Target customers and marketing strategy - Essay Example These needs are: psychological (hunger, thirst), safety (protection), social (be accepted, belong to a certain group), esteem (self-confidence, achievements, respect, status, recognition), and self-actualization (realizing one’s potential for continued self-development) (Maslow, 1970). This leads to the statement that a satisfied need is not a motivator. There is a doubt whether this really applies in practice to the higher needs as it is likely that self-esteem requires continues stimulation and renewal. In spite of its clarity it has some limitations which make it unacceptable in all situations (Wasserman, 2009). Few attempts have been made to test the validity of Maslows ideas. A big problem is that many companies do not satisfy higher-order needs through their jobs or occupations, and this cannot really be tested. Another point is that he viewed satisfaction as a major motivator and this is not directly related to production. In addition, Maslow does not mention the time p eriod between various needs (Raymond et al 2003). Applied to target customers and marketing strategy, Maslow’s hierarchy of needs allows managers to predict needs and demands of customers and their desires. Buyers do not always know why they decide to make a purchase -- and even when they do, they may prefer to keep the reason to themselves. Often, more than one reason or psychological motive may underlie a purchase, some of which may be known to the purchaser and others not. Separating the conscious from the subconscious is at best taxing, if not impossible. An understanding of buyer behavior has been strengthened by psychologically based concepts and theories of behavior and by psychoanalytical ideas (Wasserman, 2009). The psychological factors that shape personalities and needs are particularly significant in purchase and consumption behavior. Analysis of wants, motivations, attitudes, expectations,

Successful Employee-Volunteer Programs and Its Benefits Assignment

Successful Employee-Volunteer Programs and Its Benefits - Assignment Example Therefore, for an EVP to be considered effective it must have the following features: First of all, it must have a plan. Effective EPVs have clear and attainable goals with specific strategies, focused efforts to achieve them. This can be achieved through an annual retreat of all EVP members to deliberate on an annual plan that will include goals, strategies and priority programs. Initial planning allows members to create backup plans in case the main strategies falter; this reduces time wasting that may occur when a program is hurriedly rushed into without prior planning and a problem occurs, where the members have to deliberate, look for funding, set up new strategies and designate duties to members. Secondly, the programs must have some level of measurement. This is to ascertain whether they have been accomplishing their plans in the past or not. The measurement should also include the effects of the programs on communities they are imposed on. Are they bringing joy to the people? Or their effects are not felt by the people. For instance, if it is proven that less volunteer hours is the main culprit behind poor results, then the company can create incentives to encourage employees to participate more on volunteer work, such as higher monetary rates for extra hours. An effective EVP must also embrace the design of the company. Since the volunteers are from the company, the way they are perceived by the public will mirror back to the company. It is therefore imperative that the workers portray the company well in terms of behavior and physical appearance. They should adorn new and improved gear with the company’s logo and positive and encouraging messages. Socially adept individuals should be the ones interacting with the people and working concurrently with them. Their quieter and less social peers should concentrate in areas with less social experiences. The volunteering should be a happy